As the gateholders of customer retention and the department tasked with keeping in touch with customers throughout the ownership cycle of the vehicle, the conference will incorporate a firm focus on the aftersales area of the business. However, customer service permeates every layer of the dealership and a customer's perception at the time of sale will determine whether or not they will return for service work and ultimately when it’s time to replace their vehicle.
AM always seeks views of dealers when collating content for its conferences and Customer Service has been discussed extensively with senior managers at some of the UK's top dealer groups.
The line-up of speakers aims to cover all aspects of customer care whilst focusing on the aftersales area where retention is arguably one of its key objectives, at the same time, AM will seek to appoint high profile speakers from the world of retail to provide a different perspective. In addition, AM will approach organisations such as the National Customer Services Institute to provide speakers from whom many in the industry are unlikely to have heard from in the past.
In addition to the main stage, there will be sponsored breakout sessions focusing on specific areas of customer service along with round tables running throughout the day and alongside plenary sessions for delegates to join as they wish.
To register an interest and discuss in detail please call 01733 366467 or email the AM Commerical Team
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