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Our Reader, Your Customer

Our Reader, Your Customer
Average issue circulation of 37,498. (Source: ABC Jan – Jun 2019).

• Average age is 63yrs old where as our new audience are twice as likely to be under 45 than the average Garden News reader
• Average Household income of £32k
• 68% are ABC1
• 60% Female audience
• They’ve been interested in gardening for an average of 28 years and are active all year round, spending on average 6hrs in the garden over winter and 15hrs in the summer.
• They spend in excess of £31 million on gardening products every year
• 84% of purchasers of Garden News believe that quality is more important than price when buying garden products and services
• 87% agree that gardening magazines are the most influential source when choosing products

Garden News, the trade’s number 1 choice for its advertising, carrying more core gardening adverts than any other publication in the UK.

Source’s – Circulation sourced from audited ABC certification, all other statements sourced from TGI, NMR and Bauer Research