Our reader, your customer
• Average issue circulation of 29,472. (Source: ABC Jan – Dec 2018).
• On sale every month, 12 issues a year
• Average of 53 years old
• 49% of readers are aged between 35 and 55
• Average household income of £49k (£18k more than the national average)
• 86% female
• 91% of readers have either bought something, or are planning to buy something as a result of Modern Gardens
• 80% of our readers are ABC1
• 51% consider themselves as ‘Improved/Keen Gardeners’
• 70% agreed Modern Gardens has more influence on their final decision on a product than any other gardening magazine
• Our readers spent £49.3 million on their gardens in the last 12 months
What our readers are saying about us:
“I am a keen gardener but appreciated the more informal, quirkiness of Modern Gardens. I have bought other gardening magazines in the past but found them dry and factual. I know garden as extra rooms is not a new idea but it seems to have been more fully embraced in this magazine. I especially like the projects and the idea that I can make something individual for my garden.”
“I've really started to enjoy my garden this year and have often found other gardening magazines quite intimidating- this magazine blends my love of colour, design & now gardening.”
“It is great for those new to gardening, with excellent tips and guides. Genius ideas for making our gardens a beautiful place to enjoy. Definitely not your usual boring gardening magazine. Something new and exciting for an old gardener.”
“Every time you turn a page there is another good idea, or a design challenge, or something to tempt one to buy.”
“It's easy to read, lots of tips, attractive, user friendly and very inspirational. I am now excited about gardening and can't keep myself away from garden centres.”
Modern Gardens is talking to a new, younger, affluent and enthusiastic gardening audience, will you too?
Source – Sales figures are from EPOS data, all other statements sourced from Bauer Research and Nectar loyalty card data.
In the UK we reach over 25 million consumers. Our portfolio includes Heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, TV Choice, Take a Break, Bella, Magic and Absolute Radio. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine or radio competitors.
Telephone: 01733 468000
