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Our Reader, Your Customer

Our Reader, Your Customer

Launching into an incredibly competitive woman’s lifestyle market meant that LandScape had to have a clear understanding of who its target reader was. The market responded positively with a steady stream of dedicated new readers, seeing the title grow by 7.8% year on year and our subscriber base grow rapidly through our recommend a friend scheme.

• Average issue circulation of 28,893. (Source: ABC Jan – Dec 2018).
• On sale 8 times a year (6-8 week shelf time)
• 13,995 subscribers
• Average of 61 years old
• Average household income of readers working full time of £43K
• 84% ABC1
• 87% Female
• 84% do gardening at least once a week
• 81% do cooking/baking at least once a week
• 93% of readers have gone on country walks either weekly or monthly
• 94% agreed they trust product/companies advertised by LandScape
Sources – Circulation sourced from audited ABC certification, all other statements sourced from TGI, NRS and Bauer Research

*What does ABC mean to me?

ABC stands for Audit Bureau of Circulation. It is an advertiser’s guarantee that a magazine such as Garden News has had its circulation independently verified and that the figures given to you can be trusted and confirmed by a certificate. Any publisher can apply to become a member of ABC. It costs the publisher around £500 to have their titles ABC’d, which to many publishers, including Bauer, is seen as an investment instead of an outlay. There are some publishing companies that choose not to be members of ABC. This could be down to the cost or the fact their title is not producing the copy sales that it claims to be.
If you choose to be involved with a non ABC’d title then you do not have any guarantees regarding its circulation figure and please be aware that print-run figures are not an accurate guideline. Choosing the lowest rate may seem like a wise business decision but, if you choose a magazine without an ABC, you can’t be sure you’ll reach a guaranteed number of potential customers. In some cases paying a slightly higher rate but having a guaranteed circulation gives you the peace of mind that you know exactly how many potential customers you are reaching. At Bauer we believe that ABC is extremely important to our titles as we and other publishers measure our success by how well our circulation figures are performing.