Circulation Figures/The Reader

Circulation 30,000

• 81% of readers are male and the overall average age is 44
• 72% agree that fishkeeping magazines are most influential when thinking about new gear and equipment.
• Readers will pick up each issue of Practical Fishkeeping on average 8 times.
• 97% of readers look at adverts within the magazine,
• 95% have visited a website as a result of seeing it in the magazine in the last 12 months.
• 89% have brought something for their fishkeeping interests after seeing an advert in a magazine.
• Combined, they spent almost £7 million on gear in the last year, with quality and reliability being their main concerns when buying new gear and equipment.
• The average reader has been interested for 18 years and spends 5 hours a week on their hobby.