Why choose PFK...

Amazing fish and how to keep them

Practical Fishkeeping is the UK's Number 1 fishkeeping magazine with an average circulation of 30,000 copies. Practical Fishkeeping is edited by Angela Kenny, with contributions from the world's top experts in the fishkeeping industry. Each issue is packed with original reviews, inspiring features, stunning photography and practical advice to inspire readers to keep fish.


• Practical Fishkeeping readers spent almost £7million on gear and equipment in the last year, leaving you safe in the knowledge that by advertising in Practical Fishkeeping you will be reaching an audience looking to buy products just like yours.
• 89% of Practical Fishkeeping readers have brought something fishkeeping related after seeing an advert in the magazine, allowing you to be assured that you are reaching a reactive audience who make buying decisions based on content.
• 72% of Practical Fishkeeping readers state that other people ask them for fishkeeping related advice, ensuring you have the benefit of reaching an influential audience who are capable of expanding your reach to new customers and potential new users of your products.
• 72% of Practical Fishkeeping readers agree that fishkeeping magazines are most influential, when thinking about gear and equipment, giving you the peace of mind that by advertising in Practical Fishkeeping you are advertising to an audience who are intending to purchase fishkeeping equipment.