92% of Practical Classics readers look at the adverts in the magazines they read (Source: Bauer Ad-focus 2012)
73% have visited a website they saw in a magazine in the last month (Source: Bauer Ad-focus 2012)
94% of Practical Classics buyers don’t read or buy any of our main competitors (Source: Bauer Ad-focus 2012)
85% live in the UK (Source: Bauer Ad-focus 2012)
62% have careers as board directors, senior management, highly qualified professionals or junior managers (Source: Bauer Ad-focus 2012)
82% are asked for advice about classic cars (Source: Bauer Ad-focus 2012)
They speak to an average of 7 other people about their classic car interests (Source: Bauer Ad-focus 2012)