A third of Car magazine buyers don’t regularly buy any other mainstream motoring magazine (Source: Bauer Ad-focus 2012)
Two thirds of Car magazine buyers don’t ever buy Evo (Source: Bauer Ad-focus 2012)
After buying Car magazine they go back to it and read it an average of 9 times (Source: Bauer Ad-focus 2012)
87% agree that motoring magazines are the most influential source when choosing products (Source: Bauer Ad-focus 2012)
99% look at the adverts in magazines (Source: Bauer Ad-focus 2012)
95% have visited a website as a result of seeing a magazine advert (Source: Bauer Ad-focus 2012)
93% have bought something motoring-related after seeing an advert in a magazine (Source: Bauer Ad-focus 2012)
84% of Car magazine buyers state that other people ask for their advice on motoring (Source: Bauer Ad-focus 2012)
In the UK we reach over 25 million consumers. Our portfolio includes Heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, TV Choice, Take a Break, Bella, Magic and Absolute Radio. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine or radio competitors.
Telephone: 01733 468000
