PamCo Figures

What is AMP ?
AMP is the replacement for NRS and stands for audience measurement for publishers. AMP includes digital (website and apps) consumers.
AMP calculates an unduplicated reach for a brand across print and digital platforms. AMP can tell us the number of people the brand reaches per month or per week.

Is AMP different to NRS?
No, AMP gives us all of the same data we used to get from NRS (Readership, demographics and crossover).